Understanding the online world and how it works can do wonders for your company’s reputation. However, online reputation management is not something that can be achieved overnight; it requires planning and investment in time and money on your part.
If your company is being criticized online and you are not present to counter, it may and in most cases will lead to a negative perception of your company.
Online Reputation Matters
Irrespective of what Wikipedia says about reputation management, it matters. Period. With the spread of social media and several other online tools, customers are not averse to posting their views about your company’s products or services or their experience in dealing with your company on the internet.
Be it a product review site or a personal blog, your company’s products and/or services will be discussed online. Accepting the compliments is fun, but you need to address the negative input as well. Sometimes, it’s a genuine complaint that you are able to address and handle. Often, it is not so simple.
The internet is not a regulated space. As a result, there will be people out there using blatant lies to inflict damage. The more popular your company becomes, the chances are greater that such content will find its way online.
A disgruntled ex-employee or a competitor can easily post negative comments about you/your business. While legal steps can be taken to ensure the content is taken down, SEO offers a mitigating measure in the meantime to ensure that the damage done is minimized.
Role of SEO in Online Reputation Management
Enter SEO or Search Engine Optimization. SEO is all about ensuring that your website comes up in the top search engine results and gets more traffic and increases the chances of conversion. SEO also plays a powerful role in online reputation management.
SEO will help positive content about your company rank higher and push down the negative references. In order to generate an abundance of positive content that ranks high, it is best to hire the services of experts.
Peak Reputation Inc. has been at the forefront of providing reputation repair, management and enhancement services to customers along with a host of other marketing services including market research and social media growth and management strategies.
In terms of online reputation, it may not be possible to have negative content about your company removed, but by using SEO strategies, you can ensure that positive content about you or your company gets featured far higher in search engines than the damaging content you do not want everyone to see.
This is the simplest method available to reduce the visibility of negative content about your business. Search engines love fresh content and automating content generation by hiring specialized services that will help ensure that your viewpoint is also seen by people online.
Here are 6 advanced SEO tactics for online reputation management.
Turn to us at Peak Reputation Inc. to grow your positive online reputation. Our aggressive reputation management strategies backed by SEO principles ensure that what is positive about your company remains at the forefront of search results. As we like to say, ‘reputation management does not cost…it pays’.
Peak Reputation, Inc. is offering a free strategy session to assist you with your online reputation management.