The greatest asset for any business is their reputation. Let’s say you own a restaurant and you serve five hundred people weekly. For seven weeks all clients love their food and love the service. Then one day a customer dines with you and had an awful day prior to dining. No matter how well the food is cooked or how courteous and attentive the service is, nothing will please this client. So this unsatisfied client who is still fuming for the maladies of the day decides they have had enough and goes to Urbanspoon or Yelp or Facebook and posts how horrible the service and food were at your restaurant. Do you think the thousands of happy customers so far have posted good reviews? Probably not. You see in our society, people who are satisfied typically go about their lives and don’t mention it until asked. On the flip side, people who are dissatisfied tend to scream it from the rooftops. As a potential new customer looks up reviews they see what is posted. Does this one bad review mean this restaurant is not good? How many customers decide on a different restaurant after seeing the bad review? My guess is many. Since these sights will not remove reviews, what is this restaurant owner to do to combat the negative? Well today’s answer is reputation management services performed by well trained professionals like the people on our team at Peak Reputation, Inc.